We’re an independent brand studio based in Sydney, working with clients and collaborators around the world.

Female led, and proudly among 0.1% of female-founded creative agencies* (yes, really), we’re committed to bringing fresh perspectives to the fore. To shaking things up for the better. To building lasting partnerships that drive change. If you’re ready to break some old rules and connect in new ways, we’re with you. *Ad Age — June 18, 2018

Ingrid Kool-Clarke

We’re here to make a lasting impact on people, and the world, through design. And have a real good time doing it.

Our Values

  • We keep it real.

    We encourage people to bring their whole selves along for the ride. With open minds, we embrace unique perspectives. We celebrate diversity, equality, and inclusion. Put simply, we love you as you are.

  • We go deep.

    We never phone it in. We take the time to consider every aspect of a project—coaxing unique solutions from the very heart of the problem.

  • We create new.

    We challenge tired conventions and lazy status quo. Exploring without boundaries, we indulge our curiosities and push ourselves to do new things, in new ways.

  • We give a damn.

    We care about people and our community—from our clients to our partners, collaborators and team. Respect comes first. Always.

  • We evolve always.

    We let our people and our collective experiences shape us. Embracing the unfamiliar, we’re constantly listening, learning and growing. It keeps us agile and uncomfortable—in all the right ways.

We partner with brands of all shapes and sizes, from large global businesses to local favourites and vital not-for-profits. The people we work with shape our process—it’s one built on chemistry, trust and honesty.



  • Identity
  • Naming
  • Tone of Voice
  • Guidelines
  • Copywriting


  • Research
  • Brand Strategy
  • Positioning


  • Website Design
  • User Experience
  • User Research
  • Animation & Motion
  • App Design

We acknowledge the Traditional Custodians of the land and waters of Australia, and pay respect to all Ancestors, Elders and families – past, present and emerging. We recognise the unique place held by First Nations Peoples as the original custodians across the continent with histories of continuous connection dating back more than 60,000 years.

Get in touch


The Commons Eora Country 20-40 Meagher St Chippendale, 2008 NSW, Australia